Mattress Frenzy: The Hottest Startup Industry Of The Year?
This year has been a breakout year for one of humanity's oldest consumer goods - the mattress. In retrospect, the industry was ripe for disruption. Most mattresses are made by two companies (Tempurpedic/Sealy and Serta/Simmons), resulting in a mattress market that ended up driving prices unnecessarily high for shoppers. Enter the mattress startup, which sells only through its own website to cut out many of the middle-men and pass on huge savings to the consumer. To give you an idea of how much people love the idea, Casper Sleep launched last April and has grown at such a rapid rate that it just raised $55 million from investors like Leonardo DiCaprio and Tobey Maguire. Though Casper is the largest of the mattress startups, a number of other companies have launched thionyl to give consumers some great options when mattress shopping online. At this point these brands all have something unique to offer, and as a result collectively will continue to take away market share...